Priority Point Program

The Priority Points Program is a comprehensive measure of your support for the University and Michigan Athletic Department. It provides a framework for the equitable allocation of donor experiences, such as eligibility for tickets and parking.

Your annual giving level for the 2014-15 academic year is based on your donations to Michigan Athletics between July 1, 2013 and June 30, 2014. Throughout the year, we will have three Priority Point deadlines in order to incorporate current giving into your opportunities to experience Michigan Athletics.


Point Cutoff Dates:

November 15, 2014 Deadline for Football postseason ticket eligibility and allocation
January 31, 2015 Deadline for PSD renewal, Men’s Basketball postseason ticket allocation, 2015 Football season ticket and parking allocation, 2015 Football ticket pack and individual game ticket eligibility
April 30, 2015 Deadline to join the season ticket interest list. Priority points as of 4/30/15 determine ticket offers to new season ticket holders
June 30, 2015 Deadline to determine: 2015-16 Giving Level, Men’s Basketball/Ice Hockey season ticket and parking allocation, 2015 Men’s Basketball/Ice Hockey ticket pack and individual game ticket eligibility


Percentile Priority Points*
Top 100 4,422.85
1% 2,361.66
5% 541.65
10% 300.52
50% 125.00
75% 38.25

*Out of 24,935 donors. Points as of June 30, 2014


Calculating Priority Points

Please note: Priority points are activated in your account after your first donation to Michigan Athletics has been made.

Priority Points are assigned as follows:

1 Point – Athletic Donations
One point is awarded for every $100 in lifetime giving to the Michigan Athletic Department, including Preferred Seat Donations.

1 Point – Marching Band/Recreational Sports Donation
One point is awarded for every $100 in lifetime giving to the Michigan Marching Band.

1 Point – Lifetime University Donations
One point is awarded for every $1,000 in lifetime giving to the University of Michigan.

1 Point – Ticket Loyalty
One point is awarded for each year of consecutive season ticket purchase in every season-ticketed sport since 1992, which was the first year of electronic record-keeping. Donors must maintain season-ticket holder status in order to retain ticket loyalty points.

20 Points – Michigan Alumni
Twenty points are awarded for alumni status, with a maximum of forty points per account. Only spouses and domestic partners are eligible to share accounts & points.

40 Points – U-M Letterwinner
Forty points are awarded to those who earned a varsity letter at Michigan with a maximum of eighty points per account.